G3N3 research

Useful analysis for complicated operating questions.

Financial models, operating frameworks, and practical analysis built around the questions that determine whether growth, projects, events, and workflows actually create value.

How a $1M Shopify store can still lose money

A practical model showing how a seven-figure e-commerce business can produce impressive revenue while leaving very little operating profit.

Shopify break-even revenue: what your store actually needs to sell

How Shopify merchants can translate fixed costs and contribution margin into a monthly revenue target that actually means something.

ROAS vs. contribution margin: why good ad performance can still lose money

ROAS measures advertising efficiency. Contribution margin asks a different question: whether the resulting sales leave enough economics to support the business.

Gross margin vs. contribution margin for e-commerce

Gross margin explains product economics after COGS. Contribution margin goes further by showing what remains after other costs that move with each sale.

The economics of a sold-out 2,500-seat venue

A sold-out room can still produce a disappointing event result. This model shows why capacity is only one input in venue economics.

Venue break-even attendance: the number operators need before the doors open

How to think about break-even attendance when ticket economics, ancillary spend, variable event costs, and fixed event costs all matter.

What a 10% construction cost increase does to a development deal

A simple stress test showing why a construction cost increase can change required equity, margin, and return expectations even when the completed asset value does not move.

Real estate development budget vs. forecast: why tracking costs is not enough

A development budget establishes the original plan. A forecast shows where the project is actually heading as commitments, timing, financing, and remaining costs change.

The spreadsheet problem in real estate development finance

Spreadsheets are excellent modeling tools. Problems begin when one workbook is also expected to become the project database, workflow engine, reporting layer, and institutional memory.

The hidden cost of manual finance workflows

Manual finance work costs more than analyst hours. It also creates delay, rework, key-person dependency, inconsistent definitions, and slower decisions.

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